“Think about it — if you as a consumer can cut through all the marketing noise and zero in on the right products and receive actionable lifestyle advice that is tailor made for you, why would you not? It simplifies your life, saves your time and money from product experimentation, and even saves the environment by lowering product throwaways.”
https://medium.com/@technodesg/founders-interview-imagene-labs-acb1f21d5b04